Generative watermarking, which embeds invisible, tamper-resistant markers in AI-generated content, is highlighted as a vital tool for verifying authenticity and preventing misuse across text, images, audio, and video. Far beyond a technical fix, it serves as a governance mechanism to safeguard against misinformation, fraud, and intellectual property risks.
Under Vision 2030, Saudi Arabia is accelerating digitization and placing AI at the center of economic diversification. With ambitious initiatives spanning government, fintech, e-commerce, mega-projects like NEOM, media, and creative industries, trust in digital services has never been more critical. Sustainable AI adoption requires more than infrastructure or investment; it demands a transparent and reliable digital ecosystem that earns the confidence of citizens, businesses, and global partners alike.
Grant Thornton underscores a strategic path forward, urging the Kingdom to establish national standards for watermarking and comprehensive digital trust frameworks tailored to local priorities. By promoting adoption across sectors, embedding trust into regulation, and engaging institutions such as regulators, courts, universities, and sovereign funds, Saudi Arabia has the opportunity to set a regional benchmark for AI-era governance. In doing so, digital trust transforms from a technical necessity into a strategic advantage, strengthening markets, protecting citizens, and cementing the credibility of an AI-driven future.
Strengthening Digital Trust
Learn how the Kingdom can turn digital trust into a strategic advantage for growth and innovation.