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Many challenges lie ahead for any established, traditional HEIs that are resistant to change. Yet new ways to connect with students and employers around the globe will also present opportunities.

Competition for students in increasing, as traditional countries targeted for students grow their domestic capability and US HEIs ramp up their recruitment drive. Understanding the underlying factors driving students’ choices will help HEIs align their recruitment activities and attract the top students.

International student fees can significantly boost Higher Education Institutions’ (HEI) financial results. But competition is increasing for a piece of this lucrative market. Are you using the right techniques to capitalise on it?