Protecting Your Brand In the Era Of Connected Marketing
Protecting Your Brand
The way in which brands communicate with their customers has drastically changed over the past two decades. Communication used to be extremely limited to one-off instances, such as the point of sale. Advertisement and marketing were one-way channels — potential customers saw your ads on print or tv, but they could not respond to them directly. Now in the digital era, communication channels with our clients are no longer confined to these singular and one-way interactions. Social media means that our clients can directly interact with our marketing channels, post comments and responses to our ads and message our marketing teams directly.